Ostra Hotel
A forty room hotel on the Belgian coast, reopening after two years of renovation with a new name and a new kind of guest in mind.
Client
Ostra Hotel
Sector
Hospitality
Services
Identity, signage
Year
2024
Overview
A new building that still felt like the old hotel.
The owners had rebuilt almost everything except the name on the door. Regulars still used the old name, and new guests could not find the hotel online.
We named the hotel, designed its identity and wrote a signage system for every floor, from the front desk to the room keys.
Challenge
Make forty rooms feel like one place.
The hotel mixes old walls and new wings. Signs, menus and room details had to tie them together without covering the building in logos.
Quiet type, warm materials and the sea in every room number.
+22%
Direct bookings in the first season
4.8
Average guest rating
120
Signs, menus and printed pieces