Fenna Skincare
A skincare line made in small batches in Groningen, moving from local pharmacies to a national retail chain.
Client
Fenna Skincare
Sector
Beauty
Services
Packaging
Year
2024
Overview
Twelve products, twelve different looks.
Every Fenna product had been designed on its own, so the range looked like twelve brands on the same shelf. Customers bought one product and never found the others.
We built a packaging system with one bottle, one jar and one tube, and a simple code that tells you what each product does at a glance.
Challenge
Look calm in the loudest aisle of the store.
Beauty shelves are crowded with gold caps and big promises. Fenna had to look honest and premium, and still be cheap enough to print.
Three shapes, one white and a single word for what it does.
+46%
Products bought together
3
Shapes for the whole range
-18%
Packaging cost per unit